4-products

At Red Pennant Communications we can design, produce and deliver the communications products you need to execute your business development:

Presentations
Formats: Powerpoint, Keynote, Prezi
Contents: Company information; project information; general disclosure

News releases/press releases
Formats: Standard
Contents: General News Releases; Product/Service Press Releases; Executive/Staff Announcements; Expert Positioning Press Releases (also called “Opinion Pieces” or “Expert Interviews”); Event Press Releases

Company website & social media pages
Formats: Self-hosted and built, or commercially hosted and built website(s), or web pages on social media sites
Contents: All information, all contents and functionality. Most North American social media sites are supported.
More on new media and social media.

e-newsletters
Formats: Any format (online/RSS, electronic/email)
Contents: All company news, for clients as well as staff

E-newsletters are a good idea to keep your name “top of mind” with clients. However, if you want to disseminate them using email, consider that 1) all email users are suffering from information overload  and 2) you have to first find out if your recipients are opting in to the email list or opting out. Specifically in Canada, companies have to abide by CASL, the Canadian Anti Spam Legislation, which prohibits the sending of unrequested emails. Thus, the sending of an e-newsletter starts with the creation of a contact database.

Problems with this can be avoided by 1) selecting to keep clients updated and informed by allowing them the use of RSS feeds from your website, every time you post news, or 2) using old-fashioned hard copy printed newsletters.

 

Fact sheets
Formats: Any format (online/html, electronic or print)
Contents: Project profiles, regional profiles, staff profiles (also CVs and biographies)

Currently the preference is for printing on demand or not printing at all. Project profiles/descriptions are usually substantiated with representative project (RP) lists, maps of work locations and client testimonials. Red Pennant will produce the concept, design, template, and contents (photos, graphics and text). Print reproduction will be outsourced to bureaux.

Proof points
Formats: Any format (online/html, electronic or print)
Contents: Proof points is documentary evidence of any claims the company makes

Proof points can be representative project (RP) lists; quantified case studies; client claims, quotes, references and testimonials; awards; recognitions; industry awards; industry rankings and standings; audited company data.

Brochures
Formats: Any format (online/html, electronic or print)
Contents: Company profiles – currently the preference is for printing on demand or not printing at all

Red Pennant will produce the concept, design, template, and contents (photos, graphics and text). Print reproduction will be outsourced to bureaux.

Graphics
Formats: Any format including indd, pdf
Contents: 2-D Models, plans, maps, flowcharts, infographics, objects

Red Pennant will produce the concept, brief and review of new graphics. If complex, the graphics will be outsourced to a qualified designer. Red Pennant will assist in the sourcing and vetting of a designer preferred by the company, if required. If already produced, for instance in CAD format, the graphics will be optimized for other media.

TV commercials
Formats: Format and cost determined by channel
Contents: All information that can be communicated in 15, 30, or 60-second commercials (North American standard)

Television commercials are more expensive than most small companies can afford, and not well suited to non-retail businesses. Even large mining houses, such as Anglo American, only use the medium for top-line branding purposes. An alternative is to produce short video clips in advertising format, and use those on the company website or social media channels like Youtube. If this medium is preferred, Red Pennant will produce the concept, contents for production, script, agency shortlisting and draft performers’ agreement, if required. Media buying, studio recording, voice-over artist, production and reproduction will be outsourced to agencies.

Print sponsorships
Formats: Format and cost determined by magazine/newspaper
Contents: All information that can be communicated in 1 image and 15 seconds

Print sponsorships are a cost-efficient advertising option in the industry trade magazines. Red Pennant will produce the concept, contents for production (images and text), draft performers’ agreement, if required, design and reproduction. Media buying will be outsourced to agencies or agreed directly with the print media. Red Pennant will review the sponsorship agreement if required.

Event sponsorships advertisements
Formats: Format and cost determined by magazine/newspaper
Contents: All information that can be accommodate on banners, in print ads and on website adverts

Event sponsorships are common at industry events, such as AME Roundup and the PDAC (Canada), the Mining Indaba (South Africa) and Mines and Money (U.K.). Red Pennant will produce the concept, contents for production (images and text), draft performers’ agreement, if required, design and final formatting. Red Pennant will review the sponsorship agreement if required. If promotional item printing is involved, this will be outsourced to a bureau.

Print advertorials
Formats: Format and cost determined by magazine/newspaper
Contents: Advertorial disguised as editorial (news copy) to guarantee publication. (Refer item on news releases.)

Red Pennant will produce the contents (interviews, images, copy) for the print media. Red Pennant will review the final layout provided by the publication.

Photos/videos
Formats: Photos in digital formats: jpg, tif, png, gif, pdf , bmp, eps
Formats: Videos in digital formats: mkv, flv, gif, avi, mov, wmv, mp4, mpeg, m4v, swf, etc.
Contents: All company people and information

Models & 3-D
Formats: 3-D image models; 3-D printed models; 3-D Prezi presentations
Contents: All company information, particularly projects and geological models

In the case of 3-D image and printed models, Red Pennant will source a suitable producer of models and review the production process. In the case of 3-D presentations, Red Pennant will design the presentation.

Training/quizzes
Format: Online: Articulate
Contents: All company information

Free online training “modules” and quizzes are typical ways to draw in users and make them stay longer on a web-page. Formal company training is an excellent way to promote a company and its products or services, and can take the form of on-line courses, in-classroom training days or a once-off presentation. Red Pennant’s Marthe Bijman is not only a master trainer but has more than 10 years’ experience in designing training for the mines. Red Pennant uses the Articulate platform to design online training and quizzes. Training design involves both outcome identification, contents creation and assessment.


DID YOU KNOW?

  • Written communications include the “re-use” or “re-posting” of communications on Social Media sites, as well as the use of RSS to feed updates automatically to users. Social Media platforms, though they may contain abbreviated information, are nevertheless still subject to the same rules as for written disclosures. These vary per country, but in North America, they include Youtube, WordPress, Wikipedia, Twitter, Pinterest, RSS, LinkedIn, Instagram and Facebook.
  • Social media platforms accommodate the current way people source information: readers “scan, skim, and screen”. Therefore online information has to be worded for “writing tight”. Readers only stay on a web page for an average of 15 seconds before clicking off.
  • According to the Nielsen-Norman Group, web site pages with a clear value proposition can hold people’s attention for much longer than 15 seconds. The researchers discovered that 99% of Web pages have a definite negative aging effect. This means that the longer a person stays on a webpage, the greater the probability that they will leave it. This means information on webpages must be structured to accommodate this short duration. People click off websites with poor content almost immediately. Web pages with good information may keep visitors a few seconds longer.

 

Weibull Hazard Function when leaving web pages (Source: Chao Liu and colleagues from Microsoft Research, quoted on Nielsen-Norman Group.)

Weibull Hazard Function for duration of web page visits. (Source: Chao Liu et al, Microsoft Research, quoted on Nielsen-Norman Group.)


Continue to the services offered by Red Pennant.


More to discover:

%d bloggers like this: