Business Development services

Red Pennant Communications can deliver all the services that you require to execute your business development plans. Red Pennant’s services include the following activities, consistent with the typical business development cycle, and each stage of the cycle has specific interactions and deliverables (as on the model, below):

  • Market identification and segmentation
  • Account planning and win strategy
  • Opportunity assessment and positioning
  • Opportunity planning including “killer strategy” and definition of USP
  • Proposal & marketing planning including scope and media mix (refer to the different types of proposals, below)
  • Proposal and marketing materials development
  • Technical reports – template design, proofing, formatting, editing

Red Pennant will proofread and edit the draft report’s text for language use, and ensure that the graphics and format meet requirements. Red Pennant can request an independent subject matter expert review for sections of the draft report, if the agreement with the client allows this. This will ensure that the report meets the required standards. Red Pennant will extract other media, such as news releases and presentations, from the report for use in other media.

Above: Covers of successful Tetra Tech proposals

Proposals include:

  • Pre-proposal, preliminary proposal, white paper, business case/case study
  • Formal proposal, investment proposal (incl. term sheet or letter of intent), partnering proposal
  • Unsolicited proposal, “letter” proposal
  • Solicited proposal (RFP, RFQ, IFB, RFI or EOI )
  • Informally solicited proposal (sole source proposal)
  • Renewal or competing proposal (“ghosting” proposal)
  • Supplemental proposal

For marketing, refer to Red Pennant’s  products page.

Each Red Pennant client may select a different suite of services and products. The first engagement with Red Pennant will be to work through a checklist together to at which stage of development the business is and what the required services and deliverables are.

Did you know? – At which level of Business Development maturity is your organization?

  • Any business would be at some point of “maturity” in the business development cycle. The further a business has successfully progressed through the business development cycle (above), the more mature it is and the less onerous any activity or deliverable will become:
  • Level 1: Lowest maturity level: Initial/Ad hoc activities
    Level 2: Managed
    Level 3: Defined
    Level 4: Qualitatively managed
    Level 5: Highest maturity level: Optimizing

Some businesses will have, for instance, established up-to-date electronic databases of clients or investors. Others may have progressed to the stage that they also have proposal templates, formats, procedures and the marketing support to win business.

Some companies may be at varying levels of excellence in this cycle. Depending on staff that come and go, a business may also regress in the cycle and lose some of its IP or “institutional memory”.

Regardless of the maturity level, managers must do strategic planning to facilitate business development. They must consider their positioning and their competitors’ positioning when they decide on strategic activities and deliverables in the business development lifecycle.


Have a look at some of the work Red Pennant has done.

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