I abhor the Nestlé Pure Life commercial – here’s why

I abhor the Nestlé Pure Life commercial – here’s why

I just hate this commercial. Every time I see it I get absolutely furious. It is patently, obviously, in-your-face WRONG on just about every level. This is the latest Nestlé bottled water commercial, showing on Canadian TV. It shows a well-dressed, well-fed little white girl, complete with safety goggles, drinking  bottled water and asking “what can […]

How “Carmilla” Helped Kill Off the 30-Second Ad

How “Carmilla” Helped Kill Off the 30-Second Ad

The backstory of the Carmilla Movie is very interesting. Never heard of that film? You can say that the Carmilla phenomenon is part of the developments in the ad industry that have led to the final demise of the traditional 30-second TV ad. Consider this: On the largest video platforms, like YouTube, viewers have to be able […]

Getting away from bad news

Getting away from bad news

Up in Arms About Ads 7 Samsung commercial #1 – “Commitment to Quality” There is a TV commercial that made me laugh out loud it is so outrageously self-serving. It has exactly the opposite effect on me that the advertiser probably wanted. It is for Samsung, called “Commitment to Quality”. It looks like a dramatization of the tests that Samsung […]

Bad music in commercials makes my head hurt

Bad music in commercials makes my head hurt

At the moment, there are a couple of commercials with bad jingles that are making my head hurt. I wish I could forget them but every time I hear them it makes me think how easy it would be to fix them! Airing a TV commercial that has a basic flaw in it at a high frequency, […]

How to get a TV commercial right – or at least make it inoffensive

How to get a TV commercial right – or at least make it inoffensive

In the past few months, my TV commercial Bullsh*t Detector has been working overtime. The commercials have been like “little girl who had a little curl right in the middle of her forehead. When she was good she was very good, and when she was bad she was horrid.” Some have been good, or at least inoffensive, […]

Check your connotations – who knows how your brand name’s been used

Check your connotations – who knows how your brand name’s been used

Some mistakes in advertising are pretty obvious, and probably due to the product owner or agency not knowing any better or taking a fat chance. But there are cases of carelessness that you would not expect from large and prestigious advertising agencies. In the case of Kellogg, the ad agency for the advertising campaign for their Frosted […]

If you have to advertise, get real

If you have to advertise, get real

These days, people are allergic to advertising (or commercials). Most people would do a great deal to avoid having to watch ads on TV – they’d use PVR, run Elgato’s EyeTV, watch episodes on-line in their own time, or pace their snack and washroom breaks to avoid the ads. Conversely, advertisers are getting more and more […]

People want quality – who delivers?

People want quality – who delivers?

Companies that deliver quality It’s a fascinating exercise to look at phenomenally successful people and their businesses. Ignore the big brands for now, since their revenue models might depend on stock exchange transactions or obscure sources. People who have established highly successful businesses that may not be globally dominant do have one thing in common: they do what […]