Nobody dabbles at dentistry – and they shouldn’t dabble at business development

Nobody dabbles at dentistry – and they shouldn’t dabble at business development

Seth Godin usually hits the nail on the head in his micro-posts. One of the things he recently pointed out is that some jobs really do need to be done by accredited professionals, for good reason. But what then of the jobs that are perceived as “fun” or something anyone can do? “Nobody dabbles at […]

I abhor the Nestlé Pure Life commercial – here’s why

I abhor the Nestlé Pure Life commercial – here’s why

I just hate this commercial. Every time I see it I get absolutely furious. It is patently, obviously, in-your-face WRONG on just about every level. This is the latest Nestlé bottled water commercial, showing on Canadian TV. It shows a well-dressed, well-fed little white girl, complete with safety goggles, drinking  bottled water and asking “what can […]

Try Biteable to create video presentations – it’s really, really simple

Try Biteable to create video presentations – it’s really, really simple

One of the newish platforms for creating presentation materials is Biteable – so-called because you can build your presentation from manageable or bitesized chunks of videos. Prezi, the 3D presentation software, has gone from being the radical new thing in visuals-based presenting, to being established but certainly not market-dominant. Still the same problems with Prezi […]