How to make a safety video that isn’t unwatchable

How to make a safety video that isn’t unwatchable

Safety videos. Oh dear. Yawn. Bo-o-o-o-ring. ZZZZzzzzzz. On April 17, 2018, an in-flight accident on Southwest Airlines Flight 1380 proved that people mostly do not notice, watch or obey safety information. On this flight, debris from an engine failure smashed a window on the plane. A rupture of this kind in the body of an aircraft […]

A perfectly managed Government event we can all learn from

A perfectly managed Government event we can all learn from

I complained about the difficulties of the paperwork of the application for Canadian citizenship in a recent post, but now I have to report that the officials of Citizenship and Immigration Canada (CIC) have redeemed themselves by doing one thing perfectly. Some background: I have always found the typical client events (parties, sports, booth + […]

How Atlas Obscura wins readers with best-in-class Journalism

How Atlas Obscura wins readers with best-in-class Journalism

Every day I visit a variety of websites – some good, some bad and some a mixed bag. There are extremes of good and bad writing, and what is interesting is the thinking underlying the contents provided on these sharply contrasting websites, and the backstory of how the sites came to exist. A site that is […]

Try Biteable to create video presentations – it’s really, really simple

Try Biteable to create video presentations – it’s really, really simple

One of the newish platforms for creating presentation materials is Biteable – so-called because you can build your presentation from manageable or bitesized chunks of videos. Prezi, the 3D presentation software, has gone from being the radical new thing in visuals-based presenting, to being established but certainly not market-dominant. Still the same problems with Prezi […]

Surely you can do better? – Online application form is barrier to participation

Surely you can do better? – Online application form is barrier to participation

As a potential citizen of this fine country, Canada, I’m weighing in on a problem with government department communications. I would have let the department responsible for raising my hackles, Citizenship and Immigration Canada (CIC), know how problematic their system is, but that is part of the problem – there is no way to get […]