Fresh new website for Maxiamo Perfumes

Fresh new website for Maxiamo Perfumes

Now for something completely different Last week the new Maxiamo Perfumes® website/blog went live, and I am well pleased with it, but most importantly, the owner, perfumer Max Millies, calls it “brilliant”. The previous website was basically a placeholder while Max established and grew his business. By now, Max’s clients include national fashion and lifestyle retailers like […]

Bad music in commercials makes my head hurt

Bad music in commercials makes my head hurt

At the moment, there are a couple of commercials with bad jingles that are making my head hurt. I wish I could forget them but every time I hear them it makes me think how easy it would be to fix them! Airing a TV commercial that has a basic flaw in it at a high frequency, […]

How to get a TV commercial right – or at least make it inoffensive

How to get a TV commercial right – or at least make it inoffensive

In the past few months, my TV commercial Bullsh*t Detector has been working overtime. The commercials have been like “little girl who had a little curl right in the middle of her forehead. When she was good she was very good, and when she was bad she was horrid.” Some have been good, or at least inoffensive, […]

Check your connotations – who knows how your brand name’s been used

Check your connotations – who knows how your brand name’s been used

Some mistakes in advertising are pretty obvious, and probably due to the product owner or agency not knowing any better or taking a fat chance. But there are cases of carelessness that you would not expect from large and prestigious advertising agencies. In the case of Kellogg, the ad agency for the advertising campaign for their Frosted […]

Sex sells, even in mining – but take a closer look

Sex sells, even in mining – but take a closer look

The executives of Toronto-based junior miner KWG Resources (Canadian Securities Exchange: KWG) have published a video which attracted quite some attention. One, no. 23 in a series of more than 28 videos called the “Mining Minute”, has featured two women wearing short shorts and cropped tops, making light chat about KWG’s mining projects, in the setting of a lakeside cabin. […]

Pros and cons of three new ways of presenting

Pros and cons of three new ways of presenting

People are tired of the same old stuff All business people have to pitch.  It is seldom that a person’s reputation so greatly precedes them that their proposals are accepted without question and they compete with no-one.  All business people have to communicate en masse at some point. Sometimes it just works better to get […]

People want quality – who delivers?

People want quality – who delivers?

Companies that deliver quality It’s a fascinating exercise to look at phenomenally successful people and their businesses. Ignore the big brands for now, since their revenue models might depend on stock exchange transactions or obscure sources. People who have established highly successful businesses that may not be globally dominant do have one thing in common: they do what […]

Death of a Mentor and the Right to be Forgotten

Death of a Mentor and the Right to be Forgotten

The Internet is forever – even if you’re not. On the LinkedIn page of my business, you will see a recommendation by someone by the name of Frank Heydenrych. While I was updating my LinkedIn profile recently, I wanted to refresh my contact with Frank – as one should, if people recommend you. When I […]

Try not to be unintelligible

Try not to be unintelligible

That’s unintelligible. Not unintelligent. Here’s why. This year, Stanford University has taken on Facebook with a new, super-secure social networking app, called Omlet. (Not to be confused with the UK website for keepers of chickens – really, it exists.) Stanford University’s registrar Tom Black says the university needed a secure, privacy-protected way to connect their […]