Why Do You Keep Watching that Crazy Vlogger? …Hey, don’t you use that tone with me! (Part 5)
This continues the review of vloggers and bloggers who pass scrutiny and offer information that is original, of good qualityContinue Reading
Category: media
Why Do You Keep Watching that Crazy Vlogger? …Let’s Talk About That (Part 4)
This continues the review of vloggers and bloggers who pass scrutiny and offer information that is original, of good qualityContinue Reading
Why Do You Keep Watching that Crazy Vlogger? The Tricks of Podcasting (Part 3)
This continues the review of vloggers and bloggers that pass scrutiny and offer information that is original, of good qualityContinue Reading
Blogs and Vlogs that pass the cognitive analysis test – Bored pandas and armchair travel (Part 2)
On the subject of vloggers and bloggers that actually pass scrutiny and offer information that is original, of good qualityContinue Reading
Why do you keep watching that crazy vlogger? Have you been sniffing the wine bottle cork? (Part 1)
During the past six months we have cancelled our contract for live TV, and are now only watching certain onlineContinue Reading
AME Roundup 2020 business development communications Industry applications marketing media Mining communications Red Pennant Communications Blog Updates and Points of View
Stephen De Jong tells it like it is at Roundup – Runs a “social experiment”
At the AME Roundup Conference 2020 in Vancouver, BC, which is happening this week, the Innovation Stage had a panelContinue Reading
Seduced by “likes” – What would Don Draper do?
In Mad Men, season 4, the episode called “Blowing Smoke”, “Don Draper” finally vents his fury at the tobacco industryContinue Reading
From print to the cloud and back to print – What are the options?
We’re going backwards. Back to print. First there was print. Then came the Internet, and there was JavaScript. And pdfs.Continue Reading
AME Roundup 2019 Geology Industry applications media mineral exploration Red Pennant Communications Blog Updates and Points of View
Observations on AME Roundup 2019 – Tech solutions looking for problems
AME Roundup 2019 in Vancouver, BC, finished on 31 January 2019, and here is my final post about some ofContinue Reading
AME Roundup 2019 Geology Industry applications media mineral exploration Red Pennant Communications Blog Updates and Points of View
Observations on AME Roundup 2019 – Additions to the Geoscience Toolbox to prevent “noodling”
AME Roundup 2019 in Vancouver, BC, finished on 31 January 2019, and here are my observations about some of theContinue Reading
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
Can the professions be funny? Here’s the how-to of humour
The most used “shtick” in advertising, and the one that goes wrong most often, is humour. You have all seen cringe-worthyContinue Reading
communications media Mining communications Red Pennant Communications Blog Updates and Points of View
How to make a safety video that isn’t unwatchable
Safety videos. Oh dear. Yawn. Bo-o-o-o-ring. ZZZZzzzzzz. On April 17, 2018, an in-flight accident on Southwest Airlines Flight 1380 proved thatContinue Reading
Atlas Obscura wins 2018 Webby Award for travel site
Happy news! Atlas Obscura – which I praised in a previous blog post – has won a Webby Award for bestContinue Reading
communications marketing media Red Pennant Communications Blog Reputation and brand management Updates and Points of View
How Atlas Obscura wins readers with best-in-class Journalism
Every day I visit a variety of websites – some good, some bad and some a mixed bag. There areContinue Reading
business development communications marketing media Red Pennant Communications Blog Updates and Points of View
Try Biteable to create video presentations – it’s really, really simple
One of the newish platforms for creating presentation materials is Biteable – so-called because you can build your presentation fromContinue Reading
Surely you can do better? – Online application form is barrier to participation
As a potential citizen of this fine country, Canada, I’m weighing in on a problem with government department communications. IContinue Reading
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
How “Carmilla” Helped Kill Off the 30-Second Ad
A rider on this post: How does Kotex get more promotion out of the Carmilla phenomenon? After the film gets aired on TV,Continue Reading
The demise and rise of 3-D media
3-D applications continue to evolve, but for commonplace office use, good old 2-D will do just as well. 3-D TVContinue Reading
Here’s to the Long Read and why we need it
Seth Godin is currently one of the smartest people writing about the ad industry, media and communications. He does notContinue Reading
Fresh new website for Maxiamo Perfumes
Now for something completely different Last week the new Maxiamo Perfumes® website/blog went live, and I am well pleased with it,Continue Reading
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
Bad music in commercials makes my head hurt
At the moment, there are a couple of commercials with bad jingles that are making my head hurt. I wish IContinue Reading
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
How to get a TV commercial right – or at least make it inoffensive
In the past few months, my TV commercial Bullsh*t Detector has been working overtime. The commercials have been like “little girlContinue Reading
Innocents abroad: Your WordPress site and the world of SEO
The crucial part of the word Internet is the “net” part of the word: your website, if you have one,Continue Reading
The Cautious Communicator’s Approach to Social Media – How-to for Digital Hygiene
Seth Godin writes in his blog today about “Digital Hygiene”. As usual he points out something perfectly commonsensical thatContinue Reading
How to choose a platform and maintain your blog
RED PENNANT POCKET GUIDE #1 Here is the unfortunate truth about doing exactly what I’m doing right this minute –Continue Reading
Pros and cons of three new ways of presenting
People are tired of the same old stuff All business people have to pitch. It is seldom that a person’sContinue Reading
marketing media Red Pennant Communications Blog Reputation and brand management Updates and Points of View
Death of a Mentor and the Right to be Forgotten
The Internet is forever – even if you’re not. On the LinkedIn page of my business, you will see aContinue Reading
Geoscience & Communications 