Surely you can do better? – Online application form is barrier to participation

Surely you can do better? – Online application form is barrier to participation

As a potential citizen of this fine country, Canada, I’m weighing in on a problem with government department communications. I would have let the department responsible for raising my hackles, Citizenship and Immigration Canada (CIC), know how problematic their system is, but that is part of the problem – there is no way to get […]

How “Carmilla” Helped Kill Off the 30-Second Ad

How “Carmilla” Helped Kill Off the 30-Second Ad

The backstory of the Carmilla Movie is very interesting. Never heard of that film? You can say that the Carmilla phenomenon is part of the developments in the ad industry that have led to the final demise of the traditional 30-second TV ad. Consider this: On the largest video platforms, like YouTube, viewers have to be able […]

The demise and rise of 3D media

The demise and rise of 3D media

3-D applications continue to evolve, but for commonplace office use, good old 2-D will do just as well. 3-D TV has died, movie-goers are rebelling against 3-D films, and software to create 3-D images is not as popular as the old 2-D version. A case in point: Prezi, the 3-D presentation software, has always had a distinct […]

Here’s to the Long Read and why we need it

Here’s to the Long Read and why we need it

Seth Godin is currently one of the smartest people writing about the ad industry, media and communications. He does not think about the technicalities of these things as much as he ponders the philosophy of work and business. That’s why I have a feed from his blog on this website. A recent post of his was […]

Fresh new website for Maxiamo Perfumes

Fresh new website for Maxiamo Perfumes

Now for something completely different Last week the new Maxiamo Perfumes® website/blog went live, and I am well pleased with it, but most importantly, the owner, perfumer Max Millies, calls it “brilliant”. The previous website was basically a placeholder while Max established and grew his business. By now, Max’s clients include national fashion and lifestyle retailers like […]

Bad music in commercials makes my head hurt

Bad music in commercials makes my head hurt

At the moment, there are a couple of commercials with bad jingles that are making my head hurt. I wish I could forget them but every time I hear them it makes me think how easy it would be to fix them! Airing a TV commercial that has a basic flaw in it at a high frequency, […]

How to get a TV commercial right – or at least make it inoffensive

How to get a TV commercial right – or at least make it inoffensive

In the past few months, my TV commercial Bullsh*t Detector has been working overtime. The commercials have been like “little girl who had a little curl right in the middle of her forehead. When she was good she was very good, and when she was bad she was horrid.” Some have been good, or at least inoffensive, […]

The politics of photo shoots

The politics of photo shoots

In this photo of British Prime Minister, Theresa May, facing the press with Russian President, Vladimir Putin, at the recent G20 Summit, you can see very clearly the politics of the moment reflected in their outfits and their body language. Note Mrs. May’s bent head, half-smile, distracted hand gestures and legs in an “ankle-lock”. Note Mr. Putin’s […]

Innocents abroad: Your WordPress site and the world of SEO

Innocents abroad: Your WordPress site and the world of SEO

The crucial part of the word Internet is the “net” part of the word: your website, if you have one, is part of a NETwork of a billion (yes, billion, as of Sept. 2014, and at the moment of writing this today: 969,143,470 online) websites and information repositories. Whether you want to make sure your website […]

The Cautious Communicator’s Approach to Social Media – How-to for Digital Hygiene

The Cautious Communicator’s Approach to Social Media – How-to for Digital Hygiene

Seth Godin writes in his blog today about “Digital Hygiene”. As usual he points out something perfectly commonsensical that we should all know and pay attention to. Digital hygiene is the practice of managing your online information, staying creative, and keeping your level of irritation in check. In other words, modern rules for the playground. I’ve […]