Here’s to the Long Read and why we need it

Here’s to the Long Read and why we need it

Seth Godin is currently one of the smartest people writing about the ad industry, media and communications. He does not think about the technicalities of these things as much as he ponders the philosophy of work and business. That’s why I have a feed from his blog on this website. A recent post of his was […]

Fresh new website for Maxiamo Perfumes

Fresh new website for Maxiamo Perfumes

Now for something completely different Last week the new Maxiamo Perfumes® website/blog went live, and I am well pleased with it, but most importantly, the owner, perfumer Max Millies, calls it “brilliant”. The previous website was basically a placeholder while Max established and grew his business. By now, Max’s clients include national fashion and lifestyle retailers like […]

Bad music in commercials makes my head hurt

Bad music in commercials makes my head hurt

At the moment, there are a couple of commercials with bad jingles that are making my head hurt. I wish I could forget them but every time I hear them it makes me think how easy it would be to fix them! Airing a TV commercial that has a basic flaw in it at a high frequency, […]

How to get a TV commercial right – or at least make it inoffensive

How to get a TV commercial right – or at least make it inoffensive

In the past few months, my TV commercial Bullsh*t Detector has been working overtime. The commercials have been like “little girl who had a little curl right in the middle of her forehead. When she was good she was very good, and when she was bad she was horrid.” Some have been good, or at least inoffensive, […]

The politics of photo shoots

The politics of photo shoots

In this photo of British Prime Minister, Theresa May, facing the press with Russian President, Vladimir Putin, at the recent G20 Summit, you can see very clearly the politics of the moment reflected in their outfits and their body language. Note Mrs. May’s bent head, half-smile, distracted hand gestures and legs in an “ankle-lock”. Note Mr. Putin’s […]

Innocents abroad: Your WordPress site and the world of SEO

Innocents abroad: Your WordPress site and the world of SEO

The crucial part of the word Internet is the “net” part of the word: your website, if you have one, is part of a NETwork of a billion (yes, billion, as of Sept. 2014, and at the moment of writing this today: 969,143,470 online) websites and information repositories. Whether you want to make sure your website […]

The Cautious Communicator’s Approach to Social Media – How-to for Digital Hygiene

The Cautious Communicator’s Approach to Social Media – How-to for Digital Hygiene

Seth Godin writes in his blog today about “Digital Hygiene”. As usual he points out something perfectly commonsensical that we should all know and pay attention to. Digital hygiene is the practice of managing your online information, staying creative, and keeping your level of irritation in check. In other words, modern rules for the playground. I’ve […]

How to choose a platform and maintain your blog

How to choose a platform and maintain your blog

RED PENNANT POCKET GUIDE #1 Here is the unfortunate truth about doing exactly what I’m doing right this minute – and millions of other people are also doing, right this minute. No, not picking their noses on the sly or diving into the fridge. Blogging. Writing web-log entries or posting them. The truth it is that most […]

Pros and cons of three new ways of presenting

Pros and cons of three new ways of presenting

People are tired of the same old stuff All business people have to pitch.  It is seldom that a person’s reputation so greatly precedes them that their proposals are accepted without question and they compete with no-one.  All business people have to communicate en masse at some point. Sometimes it just works better to get […]

Death of a Mentor and the Right to be Forgotten

Death of a Mentor and the Right to be Forgotten

The Internet is forever – even if you’re not. On the LinkedIn page of my business, you will see a recommendation by someone by the name of Frank Heydenrych. While I was updating my LinkedIn profile recently, I wanted to refresh my contact with Frank – as one should, if people recommend you. When I […]