How to make a safety video that isn’t unwatchable

How to make a safety video that isn’t unwatchable

Safety videos. Oh dear. Yawn. Bo-o-o-o-ring. ZZZZzzzzzz. On April 17, 2018, an in-flight accident on Southwest Airlines Flight 1380 proved that people mostly do not notice, watch or obey safety information. On this flight, debris from an engine failure smashed a window on the plane. A rupture of this kind in the body of an aircraft […]

Shock tactics, like shocks, only work for a short time

Shock tactics, like shocks, only work for a short time

At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold sober talk showed the chops of a seasoned, and trained, journalist. He knew why he wrote, how to get the story, and how to get it straight. In an industry “…in which many people are paid […]

What to look for in mining projects: Location, location, location – and people

What to look for in mining projects: Location, location, location – and people

At the two-day International Metal Writer’s Conference that ended on 29 May 2017, Paul Harris, Editor Latin America for the trade publication Mining Journal, spoke about “projects that catch a mining journalist’s eye”. He discussed projects that may be attractive to investors, but also which factors are the most important in assessing the potential of […]

Sex sells, even in mining – but take a closer look

Sex sells, even in mining – but take a closer look

The executives of Toronto-based junior miner KWG Resources (Canadian Securities Exchange: KWG) have published a video which attracted quite some attention. One, no. 23 in a series of more than 28 videos called the “Mining Minute”, has featured two women wearing short shorts and cropped tops, making light chat about KWG’s mining projects, in the setting of a lakeside cabin. […]

Obituaries in the workplace – Goodbye to a colleague

Obituaries in the workplace – Goodbye to a colleague

People die. People whom you see every day and with whom you spend the greater part of your day, every day. People with whom you joke, and fight and celebrate successes. People whose guts you hate or who you admire. So, what is the modern employee supposed to do when they walk into their office […]

The Cautious Communicator’s Approach to Social Media – How-to for Digital Hygiene

The Cautious Communicator’s Approach to Social Media – How-to for Digital Hygiene

Seth Godin writes in his blog today about “Digital Hygiene”. As usual he points out something perfectly commonsensical that we should all know and pay attention to. Digital hygiene is the practice of managing your online information, staying creative, and keeping your level of irritation in check. In other words, modern rules for the playground. I’ve […]

How to choose a platform and maintain your blog

How to choose a platform and maintain your blog

RED PENNANT POCKET GUIDE #1 Here is the unfortunate truth about doing exactly what I’m doing right this minute – and millions of other people are also doing, right this minute. No, not picking their noses on the sly or diving into the fridge. Blogging. Writing web-log entries or posting them. The truth it is that most […]

Pros and cons of three new ways of presenting

Pros and cons of three new ways of presenting

People are tired of the same old stuff All business people have to pitch.  It is seldom that a person’s reputation so greatly precedes them that their proposals are accepted without question and they compete with no-one.  All business people have to communicate en masse at some point. Sometimes it just works better to get […]