The secret of the perfect interview: Mike Wallace’s Chemistry of Confidentiality

The secret of the perfect interview: Mike Wallace’s Chemistry of Confidentiality

Mike Wallace was a long-serving, multi-award-winning journalist reporting on the CBS program, 60 Minutes. Recently CBS aired Jeff Fager looks back on 50 years of “60 Minutes”, which contained a memorable moment from Wallace where he really hit the nail on the head about how to get the perfect interview. His secret was what he called […]

An utter embarrassment to the “profession”

An utter embarrassment to the “profession”

I think it’s a stretch to call marketing and public relations (PR) people (including me), “professionals”. That’s my opinion, based on the fact that there are no barriers to entering the occupation, and anyone can say they do marketing or public relations. Some employers expect their marketing people to have a university degree or professional accreditation, […]

Shock tactics, like shocks, only work for a short time

Shock tactics, like shocks, only work for a short time

At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold sober talk showed the chops of a seasoned, and trained, journalist. He knew why he wrote, how to get the story, and how to get it straight. In an industry “…in which many people are paid […]

Oh to be like Ogilvy!

Oh to be like Ogilvy!

David Ogilvy was (is) the Great Guru of Advertising, The Man, He Who Should Be Obeyed. What I know of the advertising industry I probably got from him, directly or indirectly. He died on July 21, 1999, aged 88. We, the bright-eyed and bushy-tailed Marketing youngsters who thought advertising was easy and good for all sorts of […]

Sex sells, even in mining – but take a closer look

Sex sells, even in mining – but take a closer look

The executives of Toronto-based junior miner KWG Resources (Canadian Securities Exchange: KWG) have published a video which attracted quite some attention. One, no. 23 in a series of more than 28 videos called the “Mining Minute”, has featured two women wearing short shorts and cropped tops, making light chat about KWG’s mining projects, in the setting of a lakeside cabin. […]