The secret of the perfect interview: Mike Wallace’s Chemistry of Confidentiality
Mike Wallace was a long-serving, multi-award-winning journalist reporting on the CBS program, 60 Minutes. Recently CBS aired Jeff Fager looks backContinue Reading
Category: PR & Press
Don’t proofraed your own stuff – and here’s why.
I agree with all the above advice from David Ogilvy on how to write anything actually – but definitely howContinue Reading
An utter embarrassment to the “profession”
I think it’s a stretch to call marketing and public relations (PR) people (including me), “professionals”. That’s my opinion, based onContinue Reading
by MMB
May 31, 2017
marketing Mining communications PR & Press Reputation and brand management Updates and Points of View
Shock tactics, like shocks, only work for a short time
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold soberContinue Reading
by MMB
May 31, 2017
What to look for in mining projects: Location, location, location – and people
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, Paul Harris, Editor Latin America for theContinue Reading
by MMB
April 7, 2017
Here’s to the Long Read and why we need it
Seth Godin is currently one of the smartest people writing about the ad industry, media and communications. He does notContinue Reading
Oh to be like Ogilvy!
David Ogilvy was (is) the Great Guru of Advertising, The Man, He Who Should Be Obeyed. What I know ofContinue Reading
marketing Mining communications PR & Press Reputation and brand management Updates and Points of View
Sex sells, even in mining – but take a closer look
The executives of Toronto-based junior miner KWG Resources (Canadian Securities Exchange: KWG) have published a video which attracted quite some attention. One, no. 23 inContinue Reading
Just desserts – When a lie turns into a scandal
When I wrote about the disastrous results of lying, particularly when lying to the public, the Ryan Lochte “robbery” incidentContinue Reading
by MMB
May 10, 2016
All sorts of lies – how to recognize and avoid them
There are things one really, really should avoid when doing marketing or social media. They are obvious, but unfortunately, most people thinkContinue Reading
What does it mean to have a free press?
Depends on which country you’re in My old Journalism professor at Stellenbosch University, Johannes Grosskopf, died October 2014. One byContinue Reading
Try not to be unintelligible
That’s unintelligible. Not unintelligent. Here’s why. This year, Stanford University has taken on Facebook with a new, super-secure social networkingContinue Reading
