by MMB
May 3, 2020
There’s gold in them thar sewers – there’s millions in it!
A new project has been added to the Red Pennant portfolio on this website; “Making a lake one drop atContinue Reading
Category: Red Pennant Communications Blog
AME Roundup 2020 communications Geological modelling Geology Geology and Geostats Industry applications marketing mineral exploration Red Pennant Communications Blog Uncategorized Updates and Points of View
Getting to “global” – Minerva Intelligence looks to Europe for data interoperability
At the AME Roundup Conference 2020 in Vancouver, BC, which finished on Jan. 23, 2020, a handful of enterprising technology-focusedContinue Reading
AME Roundup 2020 business development communications Industry applications marketing media Mining communications Red Pennant Communications Blog Updates and Points of View
Stephen De Jong tells it like it is at Roundup – Runs a “social experiment”
At the AME Roundup Conference 2020 in Vancouver, BC, which is happening this week, the Innovation Stage had a panelContinue Reading
Seduced by “likes” – What would Don Draper do?
In Mad Men, season 4, the episode called “Blowing Smoke”, “Don Draper” finally vents his fury at the tobacco industryContinue Reading
Season’s greetings from Red Pennant
A thought for this year and next year: What if? What if today, just for today, we didn’t settle? WhatContinue Reading
From print to the cloud and back to print – What are the options?
We’re going backwards. Back to print. First there was print. Then came the Internet, and there was JavaScript. And pdfs.Continue Reading
business development communications Industry applications marketing Red Pennant Communications Blog Updates and Points of View
Six horribly expensive little notes – How to stay clear of copyright infringement
When you create something new, it is actually not new at all. There is very little in the world thatContinue Reading
AME Roundup 2019 Geology Industry applications media mineral exploration Red Pennant Communications Blog Updates and Points of View
Observations on AME Roundup 2019 – Tech solutions looking for problems
AME Roundup 2019 in Vancouver, BC, finished on 31 January 2019, and here is my final post about some ofContinue Reading
AME Roundup 2019 Geology Industry applications media mineral exploration Red Pennant Communications Blog Updates and Points of View
Observations on AME Roundup 2019 – Additions to the Geoscience Toolbox to prevent “noodling”
AME Roundup 2019 in Vancouver, BC, finished on 31 January 2019, and here are my observations about some of theContinue Reading
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
Can the professions be funny? Here’s the how-to of humour
The most used “shtick” in advertising, and the one that goes wrong most often, is humour. You have all seen cringe-worthyContinue Reading
business development communications marketing Red Pennant Communications Blog Uncategorized Updates and Points of View
Nobody dabbles at dentistry – and they shouldn’t dabble at business development
Seth Godin usually hits the nail on the head in his micro-posts. One of the things he recently pointed outContinue Reading
Advertising business development communications marketing Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
I abhor the Nestlé Pure Life commercial – here’s why
I just hate this commercial. Every time I see it I get absolutely furious. It is patently, obviously, in-your-face WRONGContinue Reading
by MMB
May 4, 2018
communications media Mining communications Red Pennant Communications Blog Updates and Points of View
How to make a safety video that isn’t unwatchable
Safety videos. Oh dear. Yawn. Bo-o-o-o-ring. ZZZZzzzzzz. On April 17, 2018, an in-flight accident on Southwest Airlines Flight 1380 proved thatContinue Reading
Atlas Obscura wins 2018 Webby Award for travel site
Happy news! Atlas Obscura – which I praised in a previous blog post – has won a Webby Award for bestContinue Reading
A perfectly managed Government event we can all learn from
I complained about the difficulties of the paperwork of the application for Canadian citizenship in a recent post, but nowContinue Reading
communications marketing media Red Pennant Communications Blog Reputation and brand management Updates and Points of View
How Atlas Obscura wins readers with best-in-class Journalism
Every day I visit a variety of websites – some good, some bad and some a mixed bag. There areContinue Reading
by MMB
March 8, 2018
business development communications marketing media Red Pennant Communications Blog Updates and Points of View
Try Biteable to create video presentations – it’s really, really simple
One of the newish platforms for creating presentation materials is Biteable – so-called because you can build your presentation fromContinue Reading
Surely you can do better? – Online application form is barrier to participation
As a potential citizen of this fine country, Canada, I’m weighing in on a problem with government department communications. IContinue Reading
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
How “Carmilla” Helped Kill Off the 30-Second Ad
A rider on this post: How does Kotex get more promotion out of the Carmilla phenomenon? After the film gets aired on TV,Continue Reading
The secret of the perfect interview: Mike Wallace’s Chemistry of Confidentiality
Mike Wallace was a long-serving, multi-award-winning journalist reporting on the CBS program, 60 Minutes. Recently CBS aired Jeff Fager looks backContinue Reading
Don’t proofraed your own stuff – and here’s why.
I agree with all the above advice from David Ogilvy on how to write anything actually – but definitely howContinue Reading
PR & Press Red Pennant Communications Blog Reputation and brand management Updates and Points of View
An utter embarrassment to the “profession”
I think it’s a stretch to call marketing and public relations (PR) people (including me), “professionals”. That’s my opinion, based onContinue Reading
The demise and rise of 3-D media
3-D applications continue to evolve, but for commonplace office use, good old 2-D will do just as well. 3-D TVContinue Reading
by MMB
June 29, 2017
Changes in Canada anti-spam legislation coming July 1, 2017 – What to do about it
On July 1, 2017, changes to Canada’s Anti-Spam Legislation (CASL) are coming into effect. If yours is a Canadian business,Continue Reading
by MMB
May 31, 2017
marketing Mining communications PR & Press Red Pennant Communications Blog Reputation and brand management Updates and Points of View
Shock tactics, like shocks, only work for a short time
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold soberContinue Reading
by MMB
May 31, 2017
Mining communications PR & Press Red Pennant Communications Blog Red Pennant Geoscience Blog Reputation and brand management Updates and Points of View
What to look for in mining projects: Location, location, location – and people
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, Paul Harris, Editor Latin America for theContinue Reading
Advertising marketing Red Pennant Communications Blog Reputation and brand management Up in Arms About Advertising Updates and Points of View
Getting away from bad news
Samsung commercial #1 – “Commitment to Quality” There is a TV commercial that made me laugh out loud it is so outrageously self-serving.Continue Reading
by MMB
April 7, 2017
Here’s to the Long Read and why we need it
Seth Godin is currently one of the smartest people writing about the ad industry, media and communications. He does notContinue Reading
Oh to be like Ogilvy!
David Ogilvy was (is) the Great Guru of Advertising, The Man, He Who Should Be Obeyed. What I know ofContinue Reading
Fresh new website for Maxiamo Perfumes
Now for something completely different Last week the new Maxiamo Perfumes® website/blog went live, and I am well pleased with it,Continue Reading
by MMB
March 3, 2017
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
Bad music in commercials makes my head hurt
At the moment, there are a couple of commercials with bad jingles that are making my head hurt. I wish IContinue Reading
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
How to get a TV commercial right – or at least make it inoffensive
In the past few months, my TV commercial Bullsh*t Detector has been working overtime. The commercials have been like “little girlContinue Reading
Advertising marketing Red Pennant Communications Blog Reputation and brand management Up in Arms About Advertising Updates and Points of View
Check your connotations – who knows how your brand name’s been used
Some mistakes in advertising are pretty obvious, and probably due to the product owner or agency not knowing any betterContinue Reading
The politics of photo shoots
In this photo of British Prime Minister, Theresa May, facing the press with Russian President, Vladimir Putin, at the recentContinue Reading
marketing Mining communications PR & Press Red Pennant Communications Blog Reputation and brand management Updates and Points of View
Sex sells, even in mining – but take a closer look
The executives of Toronto-based junior miner KWG Resources (Canadian Securities Exchange: KWG) have published a video which attracted quite some attention. One, no. 23 inContinue Reading
PR & Press Red Pennant Communications Blog Reputation and brand management Updates and Points of View
Just desserts – When a lie turns into a scandal
When I wrote about the disastrous results of lying, particularly when lying to the public, the Ryan Lochte “robbery” incidentContinue Reading
Happy Internaut Day, correct or not!
Today, August 23, is the 25th anniversary of the official launch of the World Wide Web, which went public to theContinue Reading
by MMB
May 10, 2016
PR & Press Red Pennant Communications Blog Reputation and brand management Updates and Points of View
All sorts of lies – how to recognize and avoid them
There are things one really, really should avoid when doing marketing or social media. They are obvious, but unfortunately, most people thinkContinue Reading
Innocents abroad: Your WordPress site and the world of SEO
The crucial part of the word Internet is the “net” part of the word: your website, if you have one,Continue Reading
Obituaries in the workplace – Goodbye to a colleague
People die. People whom you see every day and with whom you spend the greater part of your day, everyContinue Reading
The Cautious Communicator’s Approach to Social Media – How-to for Digital Hygiene
Seth Godin writes in his blog today about “Digital Hygiene”. As usual he points out something perfectly commonsensical that weContinue Reading
How to choose a platform and maintain your blog
RED PENNANT POCKET GUIDE #1 Here is the unfortunate truth about doing exactly what I’m doing right this minute –Continue Reading
by MMB
March 1, 2015
If you have to advertise, get real
These days, people are allergic to advertising (or commercials). Most people would do a great deal to avoid having toContinue Reading
What does it mean to have a free press?
Depends on which country you’re in My old Journalism professor at Stellenbosch University, Johannes Grosskopf, died October 2014. One byContinue Reading
Google Doodle: 25th Anniversary of the Fall of the Berlin Wall
Today is the 25th anniversary of the beginning of the fall of the Berlin Wall. People started taking it downContinue Reading
Pros and cons of three new ways of presenting
People are tired of the same old stuff All business people have to pitch. It is seldom that a person’sContinue Reading
Kids say the darndest things – Why?
What can we learn from kids’ expressions? They say kids say the darndest things, and you have to wonder; Why?Continue Reading
Advertising marketing Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
People want quality – who delivers?
Companies that deliver quality It’s a fascinating exercise to look at phenomenally successful people and their businesses. Ignore the big brandsContinue Reading
marketing media Red Pennant Communications Blog Reputation and brand management Updates and Points of View
Death of a Mentor and the Right to be Forgotten
The Internet is forever – even if you’re not. On the LinkedIn page of my business, you will see aContinue Reading
Try not to be unintelligible
That’s unintelligible. Not unintelligent. Here’s why. This year, Stanford University has taken on Facebook with a new, super-secure social networkingContinue Reading
