Effective August 20, 2021, Red Pennant Communications Corp. has a Permit to Practice, and is now a Registrant Firm withContinue Reading
This continues the review of vloggers and bloggers who pass scrutiny and offer information that is original, of good qualityContinue Reading
This continues the review of vloggers and bloggers who pass scrutiny and offer information that is original, of good qualityContinue Reading
This continues the review of vloggers and bloggers that pass scrutiny and offer information that is original, of good qualityContinue Reading
On the subject of vloggers and bloggers that actually pass scrutiny and offer information that is original, of good qualityContinue Reading
During the past six months we have cancelled our contract for live TV, and are now only watching certain onlineContinue Reading
These days everyone seems to be grumpy. Some grumpier than others, brick-throwing, face-punching grumpy. Other people are sigh-and-suffer-in-silence grumpy. IContinue Reading
At the AME Roundup Conference 2020 in Vancouver, BC, which finished on Jan. 23, 2020, a handful of enterprising technology-focusedContinue Reading
At the AME Roundup Conference 2020 in Vancouver, BC, which is happening this week, the Innovation Stage had a panelContinue Reading
In Mad Men, season 4, the episode called “Blowing Smoke”, “Don Draper” finally vents his fury at the tobacco industryContinue Reading
A thought for this year and next year: What if? What if today, just for today, we didn’t settle? WhatContinue Reading
We’re going backwards. Back to print. First there was print. Then came the Internet, and there was JavaScript. And pdfs.Continue Reading
When you create something new, it is actually not new at all. There is very little in the world thatContinue Reading
AME Roundup 2019 in Vancouver, BC, finished on 31 January 2019, and here is my final post about some ofContinue Reading
AME Roundup 2019 in Vancouver, BC, finished on 31 January 2019, and here are my observations about some of theContinue Reading
The most used “shtick” in advertising, and the one that goes wrong most often, is humour. You have all seen cringe-worthyContinue Reading
Seth Godin usually hits the nail on the head in his micro-posts. One of the things he recently pointed outContinue Reading
I just hate this commercial. Every time I see it I get absolutely furious. It is patently, obviously, in-your-face WRONGContinue Reading
Safety videos. Oh dear. Yawn. Bo-o-o-o-ring. ZZZZzzzzzz. On April 17, 2018, an in-flight accident on Southwest Airlines Flight 1380 proved thatContinue Reading
Happy news! Atlas Obscura – which I praised in a previous blog post – has won a Webby Award for bestContinue Reading
I complained about the difficulties of the paperwork of the application for Canadian citizenship in a recent post, but nowContinue Reading
Every day I visit a variety of websites – some good, some bad and some a mixed bag. There areContinue Reading
One of the newish platforms for creating presentation materials is Biteable – so-called because you can build your presentation fromContinue Reading
As a potential citizen of this fine country, Canada, I’m weighing in on a problem with government department communications. IContinue Reading
A rider on this post: How does Kotex get more promotion out of the Carmilla phenomenon? After the film gets aired on TV,Continue Reading
Mike Wallace was a long-serving, multi-award-winning journalist reporting on the CBS program, 60 Minutes. Recently CBS aired Jeff Fager looks backContinue Reading
I agree with all the above advice from David Ogilvy on how to write anything actually – but definitely howContinue Reading
I think it’s a stretch to call marketing and public relations (PR) people (including me), “professionals”. That’s my opinion, based onContinue Reading
3-D applications continue to evolve, but for commonplace office use, good old 2-D will do just as well. 3-D TVContinue Reading
On July 1, 2017, changes to Canada’s Anti-Spam Legislation (CASL) are coming into effect. If yours is a Canadian business,Continue Reading
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold soberContinue Reading
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, Paul Harris, Editor Latin America for theContinue Reading
Samsung commercial #1 – “Commitment to Quality” There is a TV commercial that made me laugh out loud it is so outrageously self-serving.Continue Reading
Seth Godin is currently one of the smartest people writing about the ad industry, media and communications. He does notContinue Reading
David Ogilvy was (is) the Great Guru of Advertising, The Man, He Who Should Be Obeyed. What I know ofContinue Reading
Now for something completely different Last week the new Maxiamo Perfumes® website/blog went live, and I am well pleased with it,Continue Reading
At the moment, there are a couple of commercials with bad jingles that are making my head hurt. I wish IContinue Reading
In the past few months, my TV commercial Bullsh*t Detector has been working overtime. The commercials have been like “little girlContinue Reading
Some mistakes in advertising are pretty obvious, and probably due to the product owner or agency not knowing any betterContinue Reading
The executives of Toronto-based junior miner KWG Resources (Canadian Securities Exchange: KWG) have published a video which attracted quite some attention. One, no. 23 inContinue Reading
When I wrote about the disastrous results of lying, particularly when lying to the public, the Ryan Lochte “robbery” incidentContinue Reading
Today, August 23, is the 25th anniversary of the official launch of the World Wide Web, which went public to theContinue Reading
There are things one really, really should avoid when doing marketing or social media. They are obvious, but unfortunately, most people thinkContinue Reading
The crucial part of the word Internet is the “net” part of the word: your website, if you have one,Continue Reading
People die. People whom you see every day and with whom you spend the greater part of your day, everyContinue Reading
Seth Godin writes in his blog today about “Digital Hygiene”. As usual he points out something perfectly commonsensical thatContinue Reading
RED PENNANT POCKET GUIDE #1 Here is the unfortunate truth about doing exactly what I’m doing right this minute –Continue Reading
These days, people are allergic to advertising (or commercials). Most people would do a great deal to avoid having toContinue Reading
Depends on which country you’re in My old Journalism professor at Stellenbosch University, Johannes Grosskopf, died October 2014. One byContinue Reading
Today is the 25th anniversary of the beginning of the fall of the Berlin Wall. People started taking it downContinue Reading
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