How Atlas Obscura wins readers with best-in-class Journalism
Every day I visit a variety of websites – some good, some bad and some a mixed bag. There areContinue Reading
Category: Reputation and brand management
An utter embarrassment to the “profession”
I think it’s a stretch to call marketing and public relations (PR) people (including me), “professionals”. That’s my opinion, based onContinue Reading
by MMB
May 31, 2017
marketing Mining communications PR & Press Reputation and brand management Updates and Points of View
Shock tactics, like shocks, only work for a short time
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold soberContinue Reading
by MMB
May 31, 2017
What to look for in mining projects: Location, location, location – and people
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, Paul Harris, Editor Latin America for theContinue Reading
Advertising marketing Reputation and brand management Up in Arms About Advertising Updates and Points of View
Getting away from bad news
Samsung commercial #1 – “Commitment to Quality” There is a TV commercial that made me laugh out loud it is so outrageously self-serving.Continue Reading
Advertising marketing Reputation and brand management Up in Arms About Advertising Updates and Points of View
Check your connotations – who knows how your brand name’s been used
Some mistakes in advertising are pretty obvious, and probably due to the product owner or agency not knowing any betterContinue Reading
The politics of photo shoots
In this photo of British Prime Minister, Theresa May, facing the press with Russian President, Vladimir Putin, at the recentContinue Reading
marketing Mining communications PR & Press Reputation and brand management Updates and Points of View
Sex sells, even in mining – but take a closer look
The executives of Toronto-based junior miner KWG Resources (Canadian Securities Exchange: KWG) have published a video which attracted quite some attention. One, no. 23 inContinue Reading
Just desserts – When a lie turns into a scandal
When I wrote about the disastrous results of lying, particularly when lying to the public, the Ryan Lochte “robbery” incidentContinue Reading
by MMB
May 10, 2016
All sorts of lies – how to recognize and avoid them
There are things one really, really should avoid when doing marketing or social media. They are obvious, but unfortunately, most people thinkContinue Reading
Death of a Mentor and the Right to be Forgotten
The Internet is forever – even if you’re not. On the LinkedIn page of my business, you will see aContinue Reading
