The most used “shtick” in advertising, and the one that goes wrong most often, is humour. You have all seen cringe-worthyContinue Reading
I just hate this commercial. Every time I see it I get absolutely furious. It is patently, obviously, in-your-face WRONGContinue Reading
A rider on this post: How does Kotex get more promotion out of the Carmilla phenomenon? After the film gets aired on TV,Continue Reading
Samsung commercial #1 – “Commitment to Quality” There is a TV commercial that made me laugh out loud it is so outrageously self-serving.Continue Reading
David Ogilvy was (is) the Great Guru of Advertising, The Man, He Who Should Be Obeyed. What I know ofContinue Reading
At the moment, there are a couple of commercials with bad jingles that are making my head hurt. I wish IContinue Reading
In the past few months, my TV commercial Bullsh*t Detector has been working overtime. The commercials have been like “little girlContinue Reading
Some mistakes in advertising are pretty obvious, and probably due to the product owner or agency not knowing any betterContinue Reading
These days, people are allergic to advertising (or commercials). Most people would do a great deal to avoid having toContinue Reading
Companies that deliver quality It’s a fascinating exercise to look at phenomenally successful people and their businesses. Ignore the big brandsContinue Reading
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