Changes in Canada anti-spam legislation coming July 1, 2017 – What to do about it

Changes in Canada anti-spam legislation coming July 1, 2017 – What to do about it

On July 1, 2017, changes to Canada’s Anti-Spam Legislation (CASL) are coming into effect. If yours is a Canadian business, and you regularly communicate electronically with your clients, and have done so for longer than the past two years, then this affects you. Electronic communication means a “Commercial Electronic Message” (CEM). If you are communicating […]

Shock tactics, like shocks, only work for a short time

Shock tactics, like shocks, only work for a short time

At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold sober talk showed the chops of a seasoned, and trained, journalist. He knew why he wrote, how to get the story, and how to get it straight. In an industry “…in which many people are paid […]

What to look for in mining projects: Location, location, location – and people

What to look for in mining projects: Location, location, location – and people

At the two-day International Metal Writer’s Conference that ended on 29 May 2017, Paul Harris, Editor Latin America for the trade publication Mining Journal, spoke about “projects that catch a mining journalist’s eye”. He discussed projects that may be attractive to investors, but also which factors are the most important in assessing the potential of […]

Up in Arms About Ads 7 – Getting away from bad news

Up in Arms About Ads 7 – Getting away from bad news

Samsung commercial #1 – “Commitment to Quality” There is a TV commercial that made me laugh out loud it is so outrageously self-serving. It has exactly the opposite effect on me that the advertiser probably wanted. It is for Samsung, called “Commitment to Quality”. It looks like a dramatization of the tests that Samsung phones are put through to prove […]

Here’s to the Long Read and why we need it

Here’s to the Long Read and why we need it

Seth Godin is currently one of the smartest people writing about the ad industry, media and communications. He does not think about the technicalities of these things as much as he ponders the philosophy of work and business. That’s why I have a feed from his blog on this website. A recent post of his was […]

Oh to be like Ogilvy!

Oh to be like Ogilvy!

David Ogilvy was (is) the Great Guru of Advertising, The Man, He Who Should Be Obeyed. What I know of the advertising industry I probably got from him, directly or indirectly. He died on July 21, 1999, aged 88. We, the bright-eyed and bushy-tailed Marketing youngsters who thought advertising was easy and good for all sorts of […]

Fresh new website for Maxiamo Perfumes

Fresh new website for Maxiamo Perfumes

Now for something completely different Last week the new Maxiamo Perfumes® website/blog went live, and I am well pleased with it, but most importantly, the owner, perfumer Max Millies, calls it “brilliant”. The previous website was basically a placeholder while Max established and grew his business. By now, Max’s clients include national fashion and lifestyle retailers like […]

Bad music in commercials makes my head hurt

Bad music in commercials makes my head hurt

At the moment, there are a couple of commercials with bad jingles that are making my head hurt. I wish I could forget them but every time I hear them it makes me think how easy it would be to fix them! Airing a TV commercial that has a basic flaw in it at a high frequency, […]

How to get a TV commercial right – or at least make it inoffensive

How to get a TV commercial right – or at least make it inoffensive

In the past few months, my TV commercial Bullsh*t Detector has been working overtime. The commercials have been like “little girl who had a little curl right in the middle of her forehead. When she was good she was very good, and when she was bad she was horrid.” Some have been good, or at least inoffensive, […]

Check your connotations – who knows how your brand name’s been used

Check your connotations – who knows how your brand name’s been used

Some mistakes in advertising are pretty obvious, and probably due to the product owner or agency not knowing any better or taking a fat chance. But there are cases of carelessness that you would not expect from large and prestigious advertising agencies. In the case of Kellogg, the ad agency for the advertising campaign for their Frosted […]