I abhor the Nestlé Pure Life commercial – here’s why

I abhor the Nestlé Pure Life commercial – here’s why

I just hate this commercial. Every time I see it I get absolutely furious. It is patently, obviously, in-your-face WRONG on just about every level. This is the latest Nestlé bottled water commercial, showing on Canadian TV. It shows a well-dressed, well-fed little white girl, complete with safety goggles, drinking  bottled water and asking “what can […]

How to make a safety video that isn’t unwatchable

How to make a safety video that isn’t unwatchable

Safety videos. Oh dear. Yawn. Bo-o-o-o-ring. ZZZZzzzzzz. On April 17, 2018, an in-flight accident on Southwest Airlines Flight 1380 proved that people mostly do not notice, watch or obey safety information. On this flight, debris from an engine failure smashed a window on the plane. A rupture of this kind in the body of an aircraft […]

Atlas Obscura wins 2018 Webby Award for travel site

Atlas Obscura wins 2018 Webby Award for travel site

Happy news! Atlas Obscura – which I praised in a previous blog post – has won a Webby Award for best travel site. To be exact, on April 24, 2018, they received the 2018 Webby People’s Voice Award in the Travel Site category. This means that the Atlas Obscura team has got the connections between the […]

A perfectly managed Government event we can all learn from

A perfectly managed Government event we can all learn from

I complained about the difficulties of the paperwork of the application for Canadian citizenship in a recent post, but now I have to report that the officials of Citizenship and Immigration Canada (CIC) have redeemed themselves by doing one thing perfectly. Some background: I have always found the typical client events (parties, sports, booth + […]

How Atlas Obscura wins readers with best-in-class Journalism

How Atlas Obscura wins readers with best-in-class Journalism

Every day I visit a variety of websites – some good, some bad and some a mixed bag. There are extremes of good and bad writing, and what is interesting is the thinking underlying the contents provided on these sharply contrasting websites, and the backstory of how the sites came to exist. A site that is […]

Try Biteable to create video presentations – it’s really, really simple

Try Biteable to create video presentations – it’s really, really simple

One of the newish platforms for creating presentation materials is Biteable – so-called because you can build your presentation from manageable or bitesized chunks of videos. Prezi, the 3D presentation software, has gone from being the radical new thing in visuals-based presenting, to being established but certainly not market-dominant. Still the same problems with Prezi […]

Surely you can do better? – Online application form is barrier to participation

Surely you can do better? – Online application form is barrier to participation

As a potential citizen of this fine country, Canada, I’m weighing in on a problem with government department communications. I would have let the department responsible for raising my hackles, Citizenship and Immigration Canada (CIC), know how problematic their system is, but that is part of the problem – there is no way to get […]

How “Carmilla” Helped Kill Off the 30-Second Ad

How “Carmilla” Helped Kill Off the 30-Second Ad

The backstory of the Carmilla Movie is very interesting. Never heard of that film? You can say that the Carmilla phenomenon is part of the developments in the ad industry that have led to the final demise of the traditional 30-second TV ad. Consider this: On the largest video platforms, like YouTube, viewers have to be able […]

The secret of the perfect interview: Mike Wallace’s Chemistry of Confidentiality

The secret of the perfect interview: Mike Wallace’s Chemistry of Confidentiality

Mike Wallace was a long-serving, multi-award-winning journalist reporting on the CBS program, 60 Minutes. Recently CBS aired Jeff Fager looks back on 50 years of “60 Minutes”, which contained a memorable moment from Wallace where he really hit the nail on the head about how to get the perfect interview. His secret was what he called […]

Don’t proofraed your own stuff – and here’s why.

Don’t proofraed your own stuff – and here’s why.

I agree with all the above advice from David Ogilvy on how to write anything actually – but definitely how to write business contents. I particularly agree with points 7 and 8: Never send a letter or memo on the day you write it. Read it aloud the next morning, then edit it. If it […]