CEOs are people too

Posted by M. Bijman on July 12, 2014

Understand the worldview of your market Seth Godin writes: (Yes, the man is eminently sensible about Marketing and seems to be able to steer his thoughts away from the usual hype and silliness.) “[We have to ] Understand who it’s for. [Referring to advertising for Broadway plays] almost all the casting, play selection and advertising […]

Do you know who your workers are?

Posted by M. Bijman on July 12, 2014

Amplats got it right Anglo American Platinum (Amplats for short) is the world’s largest producer of platinum. At the time of this case study, they had more than 48,000 employees (that’s 48 THOUSAND) on their mines in South Africa. In 2010, the head of Corporate Communications commissioned a demographic analysis of the workforce to see […]