CEOs are people too

Posted by M. Bijman on July 12, 2014

Understand the worldview of your market Seth Godin writes: (Yes, the man is eminently sensible about Marketing and seems to be able to steer his thoughts away from the usual hype and silliness.) “[We have to ] Understand who it’s for. [Referring to advertising for Broadway plays] almost all the casting, play selection and advertising […]