A rider on this post: How does Kotex get more promotion out of the Carmilla phenomenon? After the film gets aired on TV,Continue Reading
Mike Wallace was a long-serving, multi-award-winning journalist reporting on the CBS program, 60 Minutes. Recently CBS aired Jeff Fager looks backContinue Reading
I agree with all the above advice from David Ogilvy on how to write anything actually – but definitely howContinue Reading
I think it’s a stretch to call marketing and public relations (PR) people (including me), “professionals”. That’s my opinion, based onContinue Reading
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold soberContinue Reading
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, Paul Harris, Editor Latin America for theContinue Reading
Seth Godin is currently one of the smartest people writing about the ad industry, media and communications. He does notContinue Reading
The executives of Toronto-based junior miner KWG Resources (Canadian Securities Exchange: KWG) have published a video which attracted quite some attention. One, no. 23 inContinue Reading
When I wrote about the disastrous results of lying, particularly when lying to the public, the Ryan Lochte “robbery” incidentContinue Reading
There are things one really, really should avoid when doing marketing or social media. They are obvious, but unfortunately, most people thinkContinue Reading
Depends on which country you’re in My old Journalism professor at Stellenbosch University, Johannes Grosskopf, died October 2014. One byContinue Reading
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