Here’s more raves and rants about TV commercials we get in Canada. It’s a curse to be completely unable to watch TV commercials without knowing how they got to be that way and pulling them apart. But then, advertisers make it so easy to be critical.
Sometimes I can take one look and say, now that’s cheap and nasty. Must’ve cost all of $10 and 15 minutes to slap together in Powerpoint. In fact, it’s a website banner – 3 slides with a bit of text animation using the “whip” effect. (If you pay for the airtime on a prime channel why not make it look decent?) Or hey, – that’s the soundtrack of the previous ad cut up with a new line added – so you can hear when it switches over (like in the “Cascade Kitchen Counsellor” series). Who was sloppy in the sound studio then? Tsk. Tsk.
Ad to love – Poo Pourri
Now, OK, the ads on YouTube that kick in every time you want to watch a video are enough to make you scream. (Can hardly wait for that 4-second countdown to finish) but without the ads, there wouldn’t be YouTube. When I first saw this one, I thought they must be joking. I couldn’t click out. It was so weirdly DIRECT, and just so…informative. Who would’ve known?! It’s called “Poo Pourri” and yes, it’s about the thing that other advertisers depict as blue water, pink spots or curly “odor” tendrils. These people use the “f” word – not the word you’re thinking of! – and the “p” word and other words, but, golly, it’s fascinating. Remember the argument about doing things that nobody wants to do or can do, in order to be successful? Well, heck, go watch it (next page). Don’t say I didn’t warn you.
Oh, by the way, my order for Poo Pourri is in the mail.
The Good, the Bad and the What-Were-You-Thinking? Selection
The problem with Canadian advertisers is that they do not know when to stop. I had the misfortune of trying to watch the 6-part documentary, The 80s – The Decade That Made Us, on National Geographic Channel. The program was good. The problem was that all 6 episodes were being shown back to back (360 minutes) and every ten minutes there was an ad break, and in every ad break there was the same ad: Trivago.ca. Over and over and over. By episode 3 I could recite the script by heart. By episode 6 I heartily hated Trivago and resolved never ever not-in-a-blue-moon-ever to use them. See? Now that is just plain stupid of whoever set up the broadcast schedule for the Trivago ad. People reach saturation point. You have to bear that in mind. The more often people see an ad, the more the effect wears off.