CoLab Project Success
Industry: Management Consulting
The firm’s logo had to be aligned with the logo out of which it had originated. As a result the original log and the new company logo look very similar, including the tagline. The company owner equated his personal path to establishing the business, and also the typical client’s path to a successfully delivered project, to a pilgrimage such as the Santiago de Compostela. This is why many of the images on his website is from his own pilgrimage.
Brand applications: Logo, tagline, stationery, presentation templates, website, brochures, proposal template, project profiles, photography, diagrams, CID Guide (CoLAB PS Brand 2015)
Earthgro Fragrances South Africa
Industry: Cosmetics – Fragrances design and manufacturing
Backstory: The owner wanted to migrate his company from being a commercial plant nursery, to being a designer and manufacturer of perfumes. The market for commercial perfumery is highly competitive and glamorous and the branding had to be on par with global standards. The branding had to be applied to the website, blog, perfume bottles and packaging. The new logo, Earthgro Fragrances, was refreshed but retained as the main brand and that of the operating company. The new brand, Maxiamo Perfumes, was developed as the brand representing the owner as a parfumeur or professional perfumer, and the logo that would go on to in-house perfumes.
Brand applications: logos (multiple), website, blog contents/blogging, bottle and cap design inputs, brochure, product images and narratives
Tetra Tech Canada – ICE Division
Industry: Consulting Engineering
Backstory: Design of a logo for a consortium of companies, including Tetra Tech, bidding on a large, municipal wastewater treatment plant facility. The purpose was to create a unified image and not distract the issuer of the tender with the many different names in the consortium.
Brand applications: Proposal document
Red Pennant Communications Corp.
Backstory: If you say you can manage branding, you have to lead by example. In this case, the owners of Red Pennant Communications Corp. had to lead by example, taking the brand through a number of changes to reflect the changes and diversification in the business.
Brand applications: Comprehensive – Logos, CID guidelines, stationery, presentations, website, blog, brochures, advertisements, etc.
Private wine label – Happy Trails Sip ’n’ Run – logos
Backstory: Glen and Lucy Koropchuk have an annual get-together where they and their friends stroll/jog from winery to winery in Summerland in the Okanagan (in other words, they “sip and run”). They needed the artwork of the logo they used on the gift bottles of wine, which they present on this occasion, to be cleaned up and changed to reflect the different wine grape varieties that are bottled. Phase 1 was a simple cleanup of the low-res artwork, phase 2 was modernising the look and feel of the logo and label.
Brand applications: bottle labels, T-shirt print, bag patch
Real FMG Corporate Real Estate Advisors – New logo + full-scope branding
Realyst Contract Management – New logo + full-scope branding
Leon Krüger Architects – Amended logo, presentations, videos, original website
Ooteman Attorneys – Genealogy research, logo and stationery
Geostatistical Association of Southern Africa – Logo design resulting from competition for a new brand