Red Pennant speaks “Mining”.
Red Pennant Communications offers regulatory environment-compliant and impactful industry-specific services and products that are specifically designed to support the business development plans of business owners and professional consultants in the Mining and Minerals Industries.
If you are in Mining, Red Pennant is the right company to do support your company’s business development:
Marketing - Communications - Sales support
Mining-industry-specific Business Development
The services and products Red Pennant delivers are
designed to appeal specifically to Mining industry
professionals and to generate interest in projects
and mines.
There are benefits to signing on Red Pennant to do your communications; you will be in control and also be able to:
Manage the risk of not knowing
what you don’t know
Put your budgets to better use
Get your communications right the first time
Combine high production rates with reasonable costs
Choose your exact media mix
Measure the effectiveness of your business
development expenditure
Shock tactics, like shocks, only work for a short time
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold sober talk showed the chops of a seasoned, and trained, journalist. He knew why he wrote, how to get the story, and how to get it straight. In an industry “…in which many people are paid […]
Getting away from bad news
Up in Arms About Ads 7 Samsung commercial #1 – “Commitment to Quality” There is a TV commercial that made me laugh out loud it is so outrageously self-serving. It has exactly the opposite effect on me that the advertiser probably wanted. It is for Samsung, called “Commitment to Quality”. It looks like a dramatization of the tests that Samsung […]
Eye candy and insurance
Back to the Advertising home page Up in Arms About Ads 5 – Eye candy and insurance In the past few months, my TV commercial bullsh*t detector has been working overtime. Some commercials have been like the “little girl who had a little curl right in the middle of her forehead. When she was good she was very […]
From the Red Pennant Blog
Our take on current marketing, communications and sales issues.
I hate Mineral Resource Estimation!
Published October 6, 2017 Author: Mike O’Brien, Senior Principal Consultant, P.Geo., Pr.Sci.Nat. I started a resource update a couple of weeks ago. You may know the feeling… Not looking forward to: Weeks of fiddling about trying to get a geological model to fit the data. All those gaps and messy intersecting triangles inevitably leaving the best grade […]
Don’t proofraed your own stuff – and here’s why.
I agree with all the above advice from David Ogilvy on how to write anything actually – but definitely how to write business contents. I particularly agree with points 7 and 8: Never send a letter or memo on the day you write it. Read it aloud the next morning, then edit it. If it […]
An utter embarrassment to the “profession”
I think it’s a stretch to call marketing and public relations (PR) people (including me), “professionals”. That’s my opinion, based on the fact that there are no barriers to entering the occupation, and anyone can say they do marketing or public relations. Some employers expect their marketing people to have a university degree or professional accreditation, […]
Testimonials
Our clients are always complimentary about our work. Here they are in their own words.
“Marthe combined her strengths with those of the team to recover the business – helping to pull it out of the downturn. The bids and proposals she produces are not standard documents, but are strategic in nature and different from the norm in order to produce winning propositions.” – Jake Alexander, Manager, Strategic Projects (Nov. 2014 – June 2017), Tetra Tech Canada
Jake Alexander, Manager, EPCM Projects, Tetra Tech Canada, Mining & Minerals“Marthe provided much needed focus to the important communication aspect of our re-organization project. She brought good skills and experience to both the communication deliverables and the change process as a whole. Her work was always polished and timely.” – Leon Gous, Director of Engineering, City of Burnaby Canada
“Marthe has an uncanny ability to put my thoughts and ideas to words. It truly is a skill that is extremely useful in ensuring that the right message is articulated, which is a critical requirement for any Change Management intervention.” – Johan Steenkamp, Director, CoLAB Project Success Canada
Johan G. Steenkamp, CoLAB PS, Canada