Red Pennant speaks “Mining”.
Red Pennant Communications offers regulatory environment-compliant and impactful industry-specific services and products that are specifically designed to support the business development plans of business owners and professional consultants in the Mining and Minerals Industries.
If you are in Mining, Red Pennant is the right company to do support your company’s business development:
Marketing - Communications - Sales support
Mining-industry-specific Business Development
The services and products Red Pennant delivers are
designed to appeal specifically to Mining industry
professionals and to generate interest in projects
and mines.
There are benefits to signing on Red Pennant to do your communications; you will be in control and also be able to:
Manage the risk of not knowing
what you don’t know
Put your budgets to better use
Get your communications right the first time
Combine high production rates with reasonable costs
Choose your exact media mix
Measure the effectiveness of your business
development expenditure
I hate Mineral Resource Estimation!
Published October 6, 2017 Author: Mike O’Brien, Senior Principal Consultant, P.Geo., Pr.Sci.Nat. I started a resource update a couple of weeks ago. You may know the feeling… Not looking forward to: Weeks of fiddling about trying to get a geological model to fit the data. All those gaps and messy intersecting triangles inevitably leaving the best grade […]
Are Your Mineral Resource Domain Wireframes ‘Fit for Purpose’ or ‘Just too Bad’?
Published July 28, 2016 Author: Mike O’Brien, Senior Principal Consultant, P.Geo., Pr.Sci.Nat. Most technical reports nowadays are filled with supporting evidence to technical reports. So much so, that if you listen carefully, you can sometimes hear the armies of swath plots groan as they struggle to maintain their places on the pages in competition with herds of semivariogram plots and […]
Whose Fault is it?
Published March 2, 2016 Author: Mike O’Brien, Senior Principal Consultant, P.Geo., Pr.Sci.Nat. There are increasing numbers of effective tools in the mineral industry that enable professionals to do their jobs, better and quicker than ever before. Enablers, like Lidar, sonic drilling, portable XRF and implicit modelling are four of a flock of tools that have been unleashed […]
Resource model to accommodate narrow vein mining risks
Published 22 February, 2016 by AMC Consultants on LinkedIn. Comment by Mike O’Brien, Senior Principal Consultant, P.Geo., Pr.Sci.Nat. This webinar video by AMC Consultants shows a really good summary of narrow vein mining risks. It’s food for thought when contemplating building resource models flexible enough to accommodate the eventual requirement of including dilution and selective mining […]
Beyond the ranges…
Published February 22, 2016 Author: Mike O’Brien, Senior Principal Consultant, P.Geo., Pr.Sci.Nat. In this extract from Rudyard Kipling’s The Explorer, a voice cries out to exploration geologists. “Something hidden. Go and find it. Go and look behind the Ranges – Something lost behind the Ranges. Lost and waiting for you. Go!” Many things have changed in the exploration business […]
A Three Letter Word that Sank a Thousand Mineral Projects
Published February 19, 2016 Author: Mike O’Brien, Senior Principal Consultant, P.Geo., Pr.Sci.Nat. ‘AND’ is a logic gate that sneaks up on mineral projects and destroys their value. ‘AND’ is a logical conjunction and, to grossly simplify, it implies the outcome of applying a series of factors in combination is only positive if each of the series of factors is […]
From the Red Pennant Blog
Our take on current marketing, communications and sales issues.
I abhor the Nestlé Pure Life commercial – here’s why
I just hate this commercial. Every time I see it I get absolutely furious. It is patently, obviously, in-your-face WRONG on just about every level. This is the latest Nestlé bottled water commercial, showing on Canadian TV. It shows a well-dressed, well-fed little white girl, complete with safety goggles, drinking bottled water and asking “what can […]
Reconciliation – Harder than it looks!
Published May 8, 2018 Author: Mike O’Brien, Technical Director, Geology & Resources, P.Geo., Pr.Sci.Nat. Reconciliation – Harder than it looks! – Presentation delivered at the CIM Convention 2018 Reconciliation involves the collection of tonnage, grade (quality) and contained metal (product) data from disparate and hopefully independent sources. These data may be compared by means of ratios, to […]
How to make a safety video that isn’t unwatchable
Safety videos. Oh dear. Yawn. Bo-o-o-o-ring. ZZZZzzzzzz. On April 17, 2018, an in-flight accident on Southwest Airlines Flight 1380 proved that people mostly do not notice, watch or obey safety information. On this flight, debris from an engine failure smashed a window on the plane. A rupture of this kind in the body of an aircraft […]
Testimonials
Our clients are always complimentary about our work. Here they are in their own words.
“Good kick-off meeting delivered a good proposal outline. Understood exactly what the client was looking for from RFP documents which allowed us to focus on delivering a pointed proposal. Marthe has worked with the mining group and was able to source and provide excellent write-ups. Took pride in document and went the extra mile to help us deliver a winning proposal. This proposal was shortlisted and Tetra Tech has a presentation scheduled in front of the [—] Capital Project Engineering selection panel.” – Mike Desilets, General Manager – Prairie Region, Tetra Tech Canada
Mike Desilets, General Manager – Prairie Region, Tetra Tech Canada“Marthe combined her strengths with those of the team to recover the business – helping to pull it out of the downturn. The bids and proposals she produces are not standard documents, but are strategic in nature and different from the norm in order to produce winning propositions.” – Jake Alexander, Manager, Strategic Projects (Nov. 2014 – June 2017), Tetra Tech Canada
Jake Alexander, Manager, EPCM Projects, Tetra Tech Canada, Mining & Minerals“Marthe provided much needed focus to the important communication aspect of our re-organization project. She brought good skills and experience to both the communication deliverables and the change process as a whole. Her work was always polished and timely.” – Leon Gous, Director of Engineering, City of Burnaby Canada
