How “Carmilla” Helped Kill Off the 30-Second Ad

How “Carmilla” Helped Kill Off the 30-Second Ad

The backstory of the Carmilla Movie is very interesting. Never heard of that film? You can say that the Carmilla phenomenon is part of the developments in the ad industry that have led to the final demise of the traditional 30-second TV ad. Consider this: On the largest video platforms, like YouTube, viewers have to be able […]

The demise and rise of 3D media

The demise and rise of 3D media

3-D applications continue to evolve, but for commonplace office use, good old 2-D will do just as well. 3-D TV has died, movie-goers are rebelling against 3-D films, and software to create 3-D images is not as popular as the old 2-D version. A case in point: Prezi, the 3-D presentation software, has always had a distinct […]

Changes in Canada anti-spam legislation coming July 1, 2017 – What to do about it

Changes in Canada anti-spam legislation coming July 1, 2017 – What to do about it

On July 1, 2017, changes to Canada’s Anti-Spam Legislation (CASL) are coming into effect. If yours is a Canadian business, and you regularly communicate electronically with your clients, and have done so for longer than the past two years, then this affects you. Electronic communication means a “Commercial Electronic Message” (CEM). If you are communicating […]

Shock tactics, like shocks, only work for a short time

Shock tactics, like shocks, only work for a short time

At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold sober talk showed the chops of a seasoned, and trained, journalist. He knew why he wrote, how to get the story, and how to get it straight. In an industry “…in which many people are paid […]

Getting away from bad news

Getting away from bad news

Up in Arms About Ads 7 Samsung commercial #1 – “Commitment to Quality” There is a TV commercial that made me laugh out loud it is so outrageously self-serving. It has exactly the opposite effect on me that the advertiser probably wanted. It is for Samsung, called “Commitment to Quality”. It looks like a dramatization of the tests that Samsung […]

Fresh new website for Maxiamo Perfumes

Fresh new website for Maxiamo Perfumes

Now for something completely different Last week the new Maxiamo Perfumes® website/blog went live, and I am well pleased with it, but most importantly, the owner, perfumer Max Millies, calls it “brilliant”. The previous website was basically a placeholder while Max established and grew his business. By now, Max’s clients include national fashion and lifestyle retailers like […]

Bad music in commercials makes my head hurt

Bad music in commercials makes my head hurt

At the moment, there are a couple of commercials with bad jingles that are making my head hurt. I wish I could forget them but every time I hear them it makes me think how easy it would be to fix them! Airing a TV commercial that has a basic flaw in it at a high frequency, […]

How to get a TV commercial right – or at least make it inoffensive

How to get a TV commercial right – or at least make it inoffensive

In the past few months, my TV commercial Bullsh*t Detector has been working overtime. The commercials have been like “little girl who had a little curl right in the middle of her forehead. When she was good she was very good, and when she was bad she was horrid.” Some have been good, or at least inoffensive, […]

Check your connotations – who knows how your brand name’s been used

Check your connotations – who knows how your brand name’s been used

Some mistakes in advertising are pretty obvious, and probably due to the product owner or agency not knowing any better or taking a fat chance. But there are cases of carelessness that you would not expect from large and prestigious advertising agencies. In the case of Kellogg, the ad agency for the advertising campaign for their Frosted […]

Sex sells, even in mining – but take a closer look

Sex sells, even in mining – but take a closer look

The executives of Toronto-based junior miner KWG Resources (Canadian Securities Exchange: KWG) have published a video which attracted quite some attention. One, no. 23 in a series of more than 28 videos called the “Mining Minute”, has featured two women wearing short shorts and cropped tops, making light chat about KWG’s mining projects, in the setting of a lakeside cabin. […]