Changes in Canada anti-spam legislation coming July 1, 2017 – What to do about it

Changes in Canada anti-spam legislation coming July 1, 2017 – What to do about it

On July 1, 2017, changes to Canada’s Anti-Spam Legislation (CASL) are coming into effect. If yours is a Canadian business, and you regularly communicate electronically with your clients, and have done so for longer than the past two years, then this affects you. Electronic communication means a “Commercial Electronic Message” (CEM). If you are communicating […]

Shock tactics, like shocks, only work for a short time

Shock tactics, like shocks, only work for a short time

At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold sober talk showed the chops of a seasoned, and trained, journalist. He knew why he wrote, how to get the story, and how to get it straight. In an industry “…in which many people are paid […]

Getting away from bad news

Getting away from bad news

Up in Arms About Ads 7 Samsung commercial #1 – “Commitment to Quality” There is a TV commercial that made me laugh out loud it is so outrageously self-serving. It has exactly the opposite effect on me that the advertiser probably wanted. It is for Samsung, called “Commitment to Quality”. It looks like a dramatization of the tests that Samsung […]

Check your connotations – who knows how your brand name’s been used

Check your connotations – who knows how your brand name’s been used

Some mistakes in advertising are pretty obvious, and probably due to the product owner or agency not knowing any better or taking a fat chance. But there are cases of carelessness that you would not expect from large and prestigious advertising agencies. In the case of Kellogg, the ad agency for the advertising campaign for their Frosted […]

Sex sells, even in mining – but take a closer look

Sex sells, even in mining – but take a closer look

The executives of Toronto-based junior miner KWG Resources (Canadian Securities Exchange: KWG) have published a video which attracted quite some attention. One, no. 23 in a series of more than 28 videos called the “Mining Minute”, has featured two women wearing short shorts and cropped tops, making light chat about KWG’s mining projects, in the setting of a lakeside cabin. […]