Atlas Obscura wins 2018 Webby Award for travel site

Atlas Obscura wins 2018 Webby Award for travel site

Happy news! Atlas Obscura – which I praised in a previous blog post – has won a Webby Award for best travel site. To be exact, on April 24, 2018, they received the 2018 Webby People’s Voice Award in the Travel Site category. This means that the Atlas Obscura team has got the connections between the […]

A perfectly managed Government event we can all learn from

A perfectly managed Government event we can all learn from

I complained about the difficulties of the paperwork of the application for Canadian citizenship in a recent post, but now I have to report that the officials of Citizenship and Immigration Canada (CIC) have redeemed themselves by doing one thing perfectly. Some background: I have always found the typical client events (parties, sports, booth + […]

How Atlas Obscura wins readers with best-in-class Journalism

How Atlas Obscura wins readers with best-in-class Journalism

Every day I visit a variety of websites – some good, some bad and some a mixed bag. There are extremes of good and bad writing, and what is interesting is the thinking underlying the contents provided on these sharply contrasting websites, and the backstory of how the sites came to exist. A site that is […]

Try Biteable to create video presentations – it’s really, really simple

Try Biteable to create video presentations – it’s really, really simple

One of the newish platforms for creating presentation materials is Biteable – so-called because you can build your presentation from manageable or bitesized chunks of videos. Prezi, the 3D presentation software, has gone from being the radical new thing in visuals-based presenting, to being established but certainly not market-dominant. Still the same problems with Prezi […]

How “Carmilla” Helped Kill Off the 30-Second Ad

How “Carmilla” Helped Kill Off the 30-Second Ad

The backstory of the Carmilla Movie is very interesting. Never heard of that film? You can say that the Carmilla phenomenon is part of the developments in the ad industry that have led to the final demise of the traditional 30-second TV ad. Consider this: On the largest video platforms, like YouTube, viewers have to be able […]

The demise and rise of 3D media

The demise and rise of 3D media

3-D applications continue to evolve, but for commonplace office use, good old 2-D will do just as well. 3-D TV has died, movie-goers are rebelling against 3-D films, and software to create 3-D images is not as popular as the old 2-D version. A case in point: Prezi, the 3-D presentation software, has always had a distinct […]

Changes in Canada anti-spam legislation coming July 1, 2017 – What to do about it

Changes in Canada anti-spam legislation coming July 1, 2017 – What to do about it

On July 1, 2017, changes to Canada’s Anti-Spam Legislation (CASL) are coming into effect. If yours is a Canadian business, and you regularly communicate electronically with your clients, and have done so for longer than the past two years, then this affects you. Electronic communication means a “Commercial Electronic Message” (CEM). If you are communicating […]

Shock tactics, like shocks, only work for a short time

Shock tactics, like shocks, only work for a short time

At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold sober talk showed the chops of a seasoned, and trained, journalist. He knew why he wrote, how to get the story, and how to get it straight. In an industry “…in which many people are paid […]

Getting away from bad news

Getting away from bad news

Up in Arms About Ads 7 Samsung commercial #1 – “Commitment to Quality” There is a TV commercial that made me laugh out loud it is so outrageously self-serving. It has exactly the opposite effect on me that the advertiser probably wanted. It is for Samsung, called “Commitment to Quality”. It looks like a dramatization of the tests that Samsung […]

Fresh new website for Maxiamo Perfumes

Fresh new website for Maxiamo Perfumes

Now for something completely different Last week the new Maxiamo Perfumes® website/blog went live, and I am well pleased with it, but most importantly, the owner, perfumer Max Millies, calls it “brilliant”. The previous website was basically a placeholder while Max established and grew his business. By now, Max’s clients include national fashion and lifestyle retailers like […]