Blogs and Vlogs that pass the cognitive analysis test – Bored pandas and armchair travel (Part 2)
On the subject of vloggers and bloggers that actually pass scrutiny and offer information that is original, of good qualityContinue Reading
Category: marketing
Why do you keep watching that crazy vlogger? Have you been sniffing the wine bottle cork? (Part 1)
During the past six months we have cancelled our contract for live TV, and are now only watching certain onlineContinue Reading
AME Roundup 2020 communications Geological modelling Geology Geology and Geostats Industry applications marketing mineral exploration Red Pennant Communications Blog Uncategorized Updates and Points of View
Getting to “global” – Minerva Intelligence looks to Europe for data interoperability
At the AME Roundup Conference 2020 in Vancouver, BC, which finished on Jan. 23, 2020, a handful of enterprising technology-focusedContinue Reading
AME Roundup 2020 business development communications Industry applications marketing media Mining communications Red Pennant Communications Blog Updates and Points of View
Stephen De Jong tells it like it is at Roundup – Runs a “social experiment”
At the AME Roundup Conference 2020 in Vancouver, BC, which is happening this week, the Innovation Stage had a panelContinue Reading
Seduced by “likes” – What would Don Draper do?
In Mad Men, season 4, the episode called “Blowing Smoke”, “Don Draper” finally vents his fury at the tobacco industryContinue Reading
From print to the cloud and back to print – What are the options?
We’re going backwards. Back to print. First there was print. Then came the Internet, and there was JavaScript. And pdfs.Continue Reading
business development communications Industry applications marketing Red Pennant Communications Blog Updates and Points of View
Six horribly expensive little notes – How to stay clear of copyright infringement
When you create something new, it is actually not new at all. There is very little in the world thatContinue Reading
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
Can the professions be funny? Here’s the how-to of humour
The most used “shtick” in advertising, and the one that goes wrong most often, is humour. You have all seen cringe-worthyContinue Reading
business development communications marketing Red Pennant Communications Blog Uncategorized Updates and Points of View
Nobody dabbles at dentistry – and they shouldn’t dabble at business development
Seth Godin usually hits the nail on the head in his micro-posts. One of the things he recently pointed outContinue Reading
Advertising business development communications marketing Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
I abhor the Nestlé Pure Life commercial – here’s why
I just hate this commercial. Every time I see it I get absolutely furious. It is patently, obviously, in-your-face WRONGContinue Reading
Atlas Obscura wins 2018 Webby Award for travel site
Happy news! Atlas Obscura – which I praised in a previous blog post – has won a Webby Award for bestContinue Reading
A perfectly managed Government event we can all learn from
I complained about the difficulties of the paperwork of the application for Canadian citizenship in a recent post, but nowContinue Reading
communications marketing media Red Pennant Communications Blog Reputation and brand management Updates and Points of View
How Atlas Obscura wins readers with best-in-class Journalism
Every day I visit a variety of websites – some good, some bad and some a mixed bag. There areContinue Reading
business development communications marketing media Red Pennant Communications Blog Updates and Points of View
Try Biteable to create video presentations – it’s really, really simple
One of the newish platforms for creating presentation materials is Biteable – so-called because you can build your presentation fromContinue Reading
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
How “Carmilla” Helped Kill Off the 30-Second Ad
A rider on this post: How does Kotex get more promotion out of the Carmilla phenomenon? After the film gets aired on TV,Continue Reading
The demise and rise of 3-D media
3-D applications continue to evolve, but for commonplace office use, good old 2-D will do just as well. 3-D TVContinue Reading
Changes in Canada anti-spam legislation coming July 1, 2017 – What to do about it
On July 1, 2017, changes to Canada’s Anti-Spam Legislation (CASL) are coming into effect. If yours is a Canadian business,Continue Reading
marketing Mining communications PR & Press Red Pennant Communications Blog Reputation and brand management Updates and Points of View
Shock tactics, like shocks, only work for a short time
At the two-day International Metal Writer’s Conference that ended on 29 May 2017, I listened to Paul Harris whose stone-cold soberContinue Reading
Advertising marketing Red Pennant Communications Blog Reputation and brand management Up in Arms About Advertising Updates and Points of View
Getting away from bad news
Samsung commercial #1 – “Commitment to Quality” There is a TV commercial that made me laugh out loud it is so outrageously self-serving.Continue Reading
Fresh new website for Maxiamo Perfumes
Now for something completely different Last week the new Maxiamo Perfumes® website/blog went live, and I am well pleased with it,Continue Reading
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
Bad music in commercials makes my head hurt
At the moment, there are a couple of commercials with bad jingles that are making my head hurt. I wish IContinue Reading
Advertising marketing media Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
How to get a TV commercial right – or at least make it inoffensive
In the past few months, my TV commercial Bullsh*t Detector has been working overtime. The commercials have been like “little girlContinue Reading
Advertising marketing Red Pennant Communications Blog Reputation and brand management Up in Arms About Advertising Updates and Points of View
Check your connotations – who knows how your brand name’s been used
Some mistakes in advertising are pretty obvious, and probably due to the product owner or agency not knowing any betterContinue Reading
marketing Mining communications PR & Press Red Pennant Communications Blog Reputation and brand management Updates and Points of View
Sex sells, even in mining – but take a closer look
The executives of Toronto-based junior miner KWG Resources (Canadian Securities Exchange: KWG) have published a video which attracted quite some attention. One, no. 23 inContinue Reading
Pros and cons of three new ways of presenting
People are tired of the same old stuff All business people have to pitch. It is seldom that a person’sContinue Reading
Advertising marketing Red Pennant Communications Blog Up in Arms About Advertising Updates and Points of View
People want quality – who delivers?
Companies that deliver quality It’s a fascinating exercise to look at phenomenally successful people and their businesses. Ignore the big brandsContinue Reading
marketing media Red Pennant Communications Blog Reputation and brand management Updates and Points of View
Death of a Mentor and the Right to be Forgotten
The Internet is forever – even if you’re not. On the LinkedIn page of my business, you will see aContinue Reading
Try not to be unintelligible
That’s unintelligible. Not unintelligent. Here’s why. This year, Stanford University has taken on Facebook with a new, super-secure social networkingContinue Reading
Geoscience & Communications 